Free LinkedIn Profile Optimizer — Score Your Profile and Get the Rewrites
Paste your LinkedIn URL. You get a score for each section, the specific things holding it back, and a rewritten headline and About opening ready to paste. One pass, and we never ask for an email.
Most profile checkers show you the score and charge for the fix. You get both.
The profile was the easy part.
A fixed profile converts the visit, and the posts are what create it: Oiti is the AI ghostwriter that learns from what you have already written and drafts them the way you actually talk.
How the LinkedIn profile optimizer works
Four steps, no account, and the rewrites arrive with the score rather than after a payment.
- 1
Paste your LinkedIn profile URL
Any public profile works, including one that is not yours. We read the headline, About, work history, and skills. You never log in and there is nothing to install.
- 2
Tell us what the profile is for
Job search, lead generation, or building a personal brand. A headline that works for one is usually wrong for the others, so the scoring shifts with your answer. Add a target role if you have one in mind.
- 3
Read the score, section by section
Five sections, each rated from strong down to weak, and each one quotes the line in your own profile that cost you the rating before naming the single change worth making first.
- 4
Take the rewrites
Three rewritten headline options and a new About opening, built out of your own work history instead of a template. Copy them straight into LinkedIn.
What the profile score actually measures
Most tools hand you a number and leave you guessing at the standard behind it. Here is ours, in full, so you can argue with it.
The score runs to 100, split evenly across five sections worth twenty points each. Each section gets a rating rather than an arbitrary figure: strong, solid, needs work, weak, or missing. Those five ratings are what add up to the total, which is why you will never see a section scored 14 out of 20. Nobody, us included, can tell the difference between a 14 and a 16 profile section, and pretending otherwise would be inventing precision.
Nothing is weighted by seniority or industry, because a strong profile for a junior developer and a strong profile for a fractional CFO fail in exactly the same ways: vague headline, an About section that opens with a job title, work history listing responsibilities instead of outcomes.
A score in the 80s means the profile is doing its job and the remaining work is polish. The 60s mean one or two sections are dragging down the rest, usually About or the headline. Below 50 means someone reading the profile cold still could not tell you what this person does or who they do it for.
The number is a standard we publish, not a measurement of anything happening inside LinkedIn. Nobody outside LinkedIn can see how your profile ranks in recruiter search, and any tool that shows you a percentile is inventing it.
The five sections we score
Headline (20 points)
Scored on whether the first sixty characters say what you do and who you do it for, since that is all that appears in search results, comment sections, and connection requests. Points come off for a bare job title, for buzzword verbs like "Leveraging" or "Driving", for stacked pipe-separated labels, and for "Passionate professional" phrasing.
About (20 points)
Scored almost entirely on the opening. LinkedIn cuts this section off after roughly three lines and hides the rest behind "see more", so the first two sentences are doing most of the work. Points come off for opening with your job title, for third-person narration, for paragraphs long enough that nothing reads on a phone, and for finishing without telling the reader what to do next.
Experience (20 points)
Scored on whether the entries describe outcomes or duties. "Responsible for managing the content calendar" is a job description. "Took organic signups from 200 to 1,400 a month in eleven months" is evidence. Points also come off for current roles left with no description at all, which is the gap we see most often.
Skills (20 points)
Scored on focus rather than count. Fifty listed skills tell a reader nothing. Eight that match what your headline claims tell them a lot. Points come off when your skills contradict the positioning in your headline, and when the top three are generic tooling rather than the thing you want to be hired for.
Profile basics (20 points)
Location, current company, whether the profile carries an About section at all, and whether the visible work history is complete enough to follow. Unglamorous, and where most of the cheap points are hiding.
There is a fuller breakdown of what works in the LinkedIn headline generator.
Banner, Featured, and profile photo: the 60-second manual check
The audit reads the text on your profile. It cannot see your banner, your Featured section, or your photo, so instead of guessing at them we will tell you plainly what to go and check yourself.
Banner
The default LinkedIn blue is a wasted 1584 by 396 pixels sitting across the top of your page. It does not need designing so much as it needs to say something, and a line about who you help beats a stock skyline every time. Check it on a phone as well, because your profile photo covers the lower-left corner and anything you put there disappears.
Featured
The most under-used section on LinkedIn, and none of the tools competing on this search term check it, ours included. Pin the post that did best, something you made that a stranger can judge for themselves, and the page you actually want people to end up on. An empty Featured section under a profile claiming expertise is a gap readers notice.
Profile photo
Face filling most of the frame, taken in the last couple of years, plain background, the expression you would actually wear meeting someone. Photos where you are small in the frame stop working entirely at the size LinkedIn renders them in the feed.
Why most LinkedIn profile checkers make you sign up first
Run the search that brought you here and you can watch the pattern. The result sitting at the top has no tool on the page at all; every button on it opens a login screen. Two more results in the top ten are an email field and nothing else. The ones that do work will score your profile and then stop just short of the part you came for, showing you a number and one hint per section before asking you to pay.
That shape exists because the score is cheap and the rewrite is what people will pay for. We think it is the wrong trade for a free tool. A score without the fix is a diagnosis with no prescription, and it leaves you doing the actual work anyway.
So the rewrites come with the audit. Three headline options and a new About opening, on the first run, before we ask you for anything. If you never come back, that is a fine outcome.
Beyond the profile: the posts are what compound
A good profile converts the visit. It does not create the visit.
The people who get inbound on LinkedIn are the ones showing up in the feed often enough that their name is familiar before anyone clicks through to the profile. The profile then closes what the posting started. Fix the profile once and the return is real but finite; the posting is the part that keeps paying.
That is the part almost nobody sustains, because writing three or four posts a week that sound like you and are worth reading is a real job. Oiti is an AI clone for LinkedIn content, trained on your LinkedIn, your website, the way you actually talk, and what you believe in. It drafts, you approve.
Frequently asked questions
- Is the LinkedIn Profile Optimizer really free?
- Yes. No signup, no email. The full report, including all three headline rewrites and the rewritten About opening, renders before we ask you for anything. Oiti has a paid product, which is an AI that writes your LinkedIn posts, and there is a link to it on this page. The audit itself is not a trial of it.
- Do I need to log in to LinkedIn or install an extension?
- No. Paste a public profile URL and we read it server-side. Nothing touches your LinkedIn account, you never hand us a password, and there is nothing to install. Several competing tools work through a Chrome extension on your own logged-in profile, which is why they cannot audit anyone else's.
- Can I audit someone else's profile?
- Yes, as long as it is public. People use this to benchmark against someone in their field, to coach a client before a rewrite, or to sanity-check a candidate. There is nothing here you could not see by opening the profile yourself; the tool just scores it against a fixed rubric.
- How is the profile score calculated?
- Five sections, twenty points each, totalling 100: headline, About, experience, skills, and profile basics. The full rubric is published on this page under "What the profile score actually measures". It is a standard we defined and disclosed, not a reading of anything inside LinkedIn. No tool outside LinkedIn can see how your profile ranks in recruiter search.
- Does it check my banner, Featured section, or profile photo?
- No, and no tool ranking on this search term checks Featured either. We read the text on the profile, so scoring an image would mean guessing. The manual-check section on this page covers all three in about a minute, which we would rather do than show you an invented number.
- Where does the profile data come from?
- A third-party scraping service reads the public profile page, the same information anyone gets by opening the URL. We do not use the LinkedIn API, which is not openly available for this, and we do not store the profile after generating the report. This question comes up a lot from people trying to build something similar, so: there is no free public LinkedIn API that returns profile data.
- Will the rewritten headline and About actually sound like me?
- They are built from your own work history, your own skills, and the way you already describe yourself, so they read closer to you than a template would. They are still a starting point. Read them, cut what is not true, and keep the phrasing you would have used. Nothing here should go up unedited if a line makes you wince.
- How often should I re-run this?
- When something actually changes: a new role, a shift in who you are trying to reach, a rewritten About. Every six to twelve months is a reasonable rhythm otherwise. Rewriting your headline every fortnight mostly confuses the people who already follow you.
You fixed the profile. Now the harder half.
Writing three or four posts a week that sound like you and are worth reading is a real job. Oiti drafts them from your own writing, your website, and what you believe in. You approve.